New Media = Digital Divide?

New Media = Digital Divide?

New media has had a profound effect on three of the most essential categories of society in the twenty-first century: economics politics, and the exchange of ideas. Of course, the scope of this article is limited in its ability to name the types of changes that are a product of new media, let alone a sufficient treatment of each category. However, it is important to sketch a brief schematic life of new media in the Information Age.

Economically, new media is the globe’s commercial skeleton. Fiber optic wiring networks between the world’s cities connect one to another to another…. Not only does this simple fact make global finance and trade a physical reality, since data networks between firms and investors are universally accessible, but it also impacts the possibilities and conceptions of so-called “old commercial” enterprises while giving rise to new ones. Every time a customer goes online to shop for that rare book title, or that overstocked iPod, or even the digital camera from a large retail store available down the block, new media is on both sides of that transaction. New media is not only the product but helps to mould the process of electronic commerce.

This means that manufacturing and production are largely focused on making the hardware that supports new media, while “softer” enterprises like news agencies, programmers, and artists adapt their crafts to the flows of the electronic current. If it seems abstract, that’s because it is. New media processes and communications add another dimension to the business and consumers’ practices we were already use to. 

Perhaps the most interesting part of new media has to do with the restructuring of research, global economics, social interaction, and the currents of writing and dissemination of all information that have accompanied its emergence. Web and blog-writing in particular are not particularly revolutionary or ground-breaking because it changes the way people use language or construct basic sentences. It is ground breaking because it allows people to structure and nest information into documents differently. In today’s average web/blog post, news articles, op-eds etc. are not only entries in mixed media (photos, writing, video) format, but they are organized according to hyperlink organization.

Hyperlink organization is one of the definitive features of new media, and its implications run deep as well as wide.. Nesting, which is frequently in the form of hyperlinking, requires extensive interpretation and research. This organization is beneficial since old media representation often asserts an artificial context into an article or media piece in order to provide continuity. In nested new media, hyperlinking fosters the ultimate citation resource-apparatus. In traditional reporting found in a print newspaper, scholarly research article, or encyclopedia, information and references are contained within the body of the text. There are certain citations and allusions, but for the most part, the sweeping or narrow nature of the text depends on the structural organization of the piece as well as the reader’s contextual understanding of a given subject.

It is well known that data organization differs greatly in twenty-first century new media. Take for instance, the single most influential tool in casual research and data-storage: Wikipedia. It is virtually impossible to search an article that is published on Wikipedia without coming across a hyperlink to another page of data; in fact, it is more accurate to say that it’s difficult to come across an entry with fewer than ten hyperlinks. In addition to the classical mode of citing sources at the end of a document with trusted texts and data, Wikipedia exemplifies a style of information technology that is based on the interconnectedness of ideas and events.

Here it is important to note one way that “new media” may not actually be all that new: During the French Enlightenment, the authors of the famed Encyclopedie  created a system of footnotes that referred to certain other entries. The subtle structure of such an organization underlies a profoundly partisan representation of facts and images. The same is largely true in hyperlink writing. While the content that is mentioned and presented within an article may be empirically accurate, it is important to note that the selection of sources and outside connections may still be highly subjective. This quality makes research a more shaded and complex enterprise and sometimes even enriches the reader’s understanding of a given issue.